Enduring products are built on a solid product development philosophy - also known as a solid foundation - because without a base to build on you have nothing. This is why what we call the "Big Four" plays such an important role to who we are as a company.

So what is our foundation based on? Our company was based on the philosophy, "It shouldn't have to be so hard and it shouldn't have to cost so much." This is where our ease of use philosophy comes into play. But we don't stop there! We have three more main components of our solid foundation.

Watch as our CEO, HK Bain explains each of our principles.