It can be tough to cut through the clutter of a crowded news cycle to understand which trends really matter for your business. As you gaze forward into 2023, this article from our own Christina Robbins offers an explanation of how key trends are affecting buying behavior. Understanding what your business is uniquely good at and how to build trusting customer relationships can lead to your best year yet. Plus, the article offers three specific strategies designed for companies that sell information management technologies. Check it out.